I run a 90-minute training workshop for in-house or agency PR / communications teams on how to use photography most effectively in their campaigns. The workshop is completely free and provides a valuable, pragmatic insight into making the most out of imagery.

This is an informative, interactive and well-structured session with plenty of real life examples that illustrate the do’s and don’ts of using pictures to support a campaign or to illustrate a PR story.

  • The 5 ‘routes to publication’ for your pictures
  • Who is the picture editor and what does s/he do?
  • How to make sure your PR imagery is ‘on brand’
  • The 8 factors that will decide whether your picture is published or not (which, in itself, can strongly influence whether your story is run or not)
  • How to optimise your images for SEO (they can actually be more powerful than the words you use)
  • The importance of timing
  • Knowing your publication and understanding what will work for them
  • The pros and cons of buying stock library images
  • Corporate portraits – how to get them right (and wrong!)
  • The technicalities: image formats, file sizes, resolution, the importance of captioning, IPCT data; how getting this wrong can blow your chances of publication
  • How to choose the right photographer

My working life includes 15 years in corporate PR and 10 years as a commercial photographer / photojournalist, so I’m well placed to talk about the issues from both sides of the fence.

I would aim to time this to fit in with your team’s workload – perhaps run as a breakfast, lunchtime or early evening session. I’m running these sessions free of charge and there is no obligation whatsoever.

To book a session for your organisation, please call me on 07948 528656 or click here to send me an email.